How does SpendPeek estimate ad spend?

SpendPeek uses EU reach data from the Meta Ad Library, which is publicly reported under the DSA regulation. It cross-references CPM benchmarks to estimate monthly and total spend per ad.

How much does SpendPeek cost?

SpendPeek costs €6.99/month or €49.99/year.

Does SpendPeek work on all Meta ads?

SpendPeek works on any ad in the Meta Ad Library that has EU reach data, which is mandatory for all active ads under the Digital Services Act.

Chrome Extension

See how much your competitors spend on Meta Ads.

SpendPeek overlays spend estimates directly in the Meta Ad Library. Open any brand's ads and instantly see estimated monthly and total spend — no spreadsheets, no guessing.

See what competitors spend

Works on any active Meta ad (EU reach data required by DSA) No scraping, no proxies — reads public Ad Library data €6.99/month · Cancel anytime

facebook.com/ads/library/?active_status=active&q=nike

Meta Ad Library — Nike

Nike

Running the world, one step at a time...

Ad creative

~€42k/mo

Adidas

Impossible is nothing. New collection...

Ad creative

~€28k/mo

The problem

You don't know how much
your competitors spend on ads

Your team

Should we increase budget? Competitors seem to be scaling… 🤔

Your CEO

How much is Brand X spending? Are they outspending us?

You

I can see their ads... but I have no idea what they're spending. 😅

Hours wasted on manual research

Counting ads, estimating reach, building spreadsheets — just to get a rough number.

Decisions made without data

You set budgets based on gut feeling while competitors have a strategy you can't see.

The data is public — you just can't read it

The DSA forces Meta to publish EU reach data. SpendPeek turns that into spend estimates.

EU reach data is mandatory under the Digital Services Act for all active Meta ads

The spend signal is there. SpendPeek reads it.

How it works

From zero to competitor intel
in under 60 seconds.

Step 1

Install SpendPeek

Add the Chrome extension from the Web Store. One click — no account, no setup, no config.

Step 2

Search any brand

Open the Meta Ad Library and type any brand name. SpendPeek activates automatically — no extra clicks.

Step 3

See spend on every ad

Every ad shows a spend badge instantly: estimated monthly and total spend. Right on the card, no extra steps.

Competitive intel. In seconds.

Reveal competitor ad spend

Pricing

Simple pricing.

Cancel anytime. No commitment.

Frequently asked questions

The Meta Ad Library is required by the EU Digital Services Act to publish reach data for all active ads. SpendPeek reads that public reach data and applies CPM benchmarks to calculate estimated monthly and total spend per ad.

SpendPeek provides directional estimates, not exact billing data. The accuracy depends on CPM benchmarks which vary by industry and targeting. Think of it as competitive intelligence, not an audit tool. Useful for understanding order-of-magnitude spend: is a competitor spending €5k/mo or €50k/mo?

SpendPeek works on any ad that has EU reach data in the Meta Ad Library. Under the DSA, this is mandatory for all active ads targeting EU users. Ads with no reach data (e.g. very new ads or ads targeting non-EU only) will show no estimate.

Completely legal. SpendPeek only reads publicly available data that is already visible to anyone in the Meta Ad Library. There is no scraping, no API abuse, and no private data accessed. The EU reach data is published by Meta because they are legally required to do so.

Yes. Cancel anytime from the extension popup or by emailing us. No questions asked, no penalty.

Know what your competitors spend.
Starting today.

Install SpendPeek, open the Meta Ad Library, see the spend.